Baggy jeans, luxury handbags, K-pop heart-throbs and a 14th-century palace starred in a lavish Gucci catwalk show that highlighted Seoul’s status as a centre of pop culture and a key battleground for luxury brands.
A famous Seoul backdrop and the strong influence of the city’s street style in the collection were the biggest fashion statements of the night. The 14th-century Gyeongbokgung Palace, the command post and fortress of the Josean dynasty, is symbolic of Korean power and pride.
