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The Times of India
The Times of India
Lifestyle
TIMESOFINDIA.COM

Gucci's new campaign celebrates love

This Valentine’s Day, Gucci has collaborated with Los Angeles based visual artist Ariana Papademetropoulos to create a limited-edition zine called “A Love Story Presented by Gucci”.

Displayed through a low-tech graphic novella format, the pages of the digital and printed versions capture a tiny fairy, played by Ariana herself, as she searches for a love her own size with the help of a hero, interpreted by friend and fellow female artist Isabelle Albuquerque. Leveraging on the role

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