Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Lauren Cochrane

Gucci £1,300 umbrella ridiculed in China for not being waterproof

Adidas x Gucci collaboration.
Adidas x Gucci collaboration includes the umbrella that is ‘not recommended for use as an everyday umbrella’, alongside other items from the collection. Photograph: Adidas Gucci

An umbrella created as part of a collaboration between Gucci and Adidas has met with a storm of criticism in China, where social media users have derided its inability to keep its owner dry.

Chinese consumers are calling out the fact that the item, priced at 11,000 yuan (£1,311) and not yet available, does not perform the basic function a user might expect.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.