One of last year’s critical darlings was Marvel’s Guardians of the Galaxy, but Square Enix doesn’t sound content with its launch sales.
Financial filing slides on Square Enix’s website, company president Yosuke Matsuda had some choice words regarding the performance of Marvel’s Guardians of the Galaxy.
“Despite strong reviews, the game’s sales on launch undershot our initial expectations,” Matsuda said. “However, sales initiatives that we kicked off in November 2021 and continued into the new year have resulted in sales growth, and we intend to work to continue to expand sales to make up for the title’s slow start.”
Interestingly enough, in November Matsuda expressed similar disappointment with Marvel’s Avengers.
GLHF’s Kirk McKeand was among those critics that sang the praises of Marvel’s Guardians of the Galaxy, saying, “It’s easily one of the better games released [in 2021], and it has more heart than a cardiologist.”
From Square Enix's recent Q3 financial result briefing
– Guardians Of The Galaxy didn't meet initial sales expectations; recent sales initiatives are helping though
– FFXIV has experienced "substantial growth"
– "multiple new titles" planned for Q4https://t.co/QuvhAXNQug pic.twitter.com/XgwsZKy9KS— Nibel (@Nibellion) February 22, 2022
From there, Marvel’s Guardians of the Galaxy went on to win Best Narrative at the 2021 Game Awards. So it’s certainly not hurting for a positive reception.
It’ll be curious to see if Square Enix can turn Marvel’s Guardians of the Galaxy into what the company deems as a success.
Written by Kyle Campbell on behalf of GLHF.
