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GamesRadar
GamesRadar
Technology
Dustin Bailey

GTA 6 should be $80 so the whole "struggling" industry can raise game prices, Bank of America says, and players will accept it because they love AI

GTA 6.

Sure, you've probably considered the effect that paying $80 or more for GTA 6 would have on your own wallet, but have you ever stopped to consider the poor, struggling game industry? The multi-billion dollar publishers that make AAA games can't justify raising their own prices if a megalith like GTA 6 sticks to the old model, and Take-Two should really just do the rest of the industry a solid and open the $80 floodgates.

At least, that's the argument made by Bank of America analyst Omar Dessouky after attending the iicon conference in Las Vegas earlier this month. His team "heard from attendees that the industry, which is perceived as struggling, would have difficulty selling games for $80 if GTA 6 came out at $70," according to a note published on Seeking Alpha (thanks, VGC). "We think it’s in Take-Two's self-interest, as a publisher and partner to many developers, to raise the price point for the entire industry."

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