During a recent interview with Christopher Dring of The Game Business, Take-Two CEO Strauss Zelnick was asked a question about in-game advertising. Specifically, Chris asked, “Do you see an opportunity for advertising in the PC and Console space?”
“For free-to-play titles, yes,” he says. “For titles for which you’ve paid 70 or 80 bucks? No. We have some limited advertising inside games like NBA 2K because it fits with the vernacular. You want to see advertising in a stadium, because you would if you were there in real life. But that’s not a big economic contributor.”
Later adding, “It’s difficult for me to believe that we would want to have interstitial advertising in a game that someone paid 70 or 80 bucks for. It would seem unfair.”
