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TechRadar
TechRadar
Isaiah Williams

GTA 6 boss says marketing will begin 'soon', solidifying earlier promise

GTA 6 Strauss Zelnick Rockstar Rockstar Games TakeTwo TakeTwo Interactive
Brian Heder and Jason Duval in GTA 6.
  • Take-Two Interactive CEO, Strauss Zelnick, says the Grand Theft Auto 6 marketing campaign will begin soon
  • He previously said the main marketing campaign would begin around summer
  • The next Take-Two earnings call is set for May 21

Rockstar Games' silence on Grand Theft Auto 6 has left gamers worried it may face another delay, but a recent development suggests its November 19, 2026, launch date is locked in.

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