Gruffalo backpacks, jumpers, raincoats and wellies are so ubiquitous in any place populated by small children that it is easy to forget how sharp, witty and smart the original source material actually is.
The brown furry beast with purple prickles all over his back made Dame Julia Donaldson a household name, both with the original instalment in 1999 and the sequel The Gruffalo’s Child in 2004.
