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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

GroupM To Work with Iris.TV To Target CTV And Online Video Ads

GroupM GPM
Iris.tv

Iris-TV said it made a deal to work with media buyer GroupM, which will use the IRIS_ID as the primary method for accessing video-level data enriched by input from contextual and brand suitability partners.

The GroupM Premium Marketplace (GPM) will use the Iris_ID to improve video advertising performance and deliver better outcomes for advertisers and publishers, the companies said.

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