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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

GroupM Forms Accelerator To Enhance Ads for Clients as TV Goes Digital

GroupM Mike Fisher Roku Disney Matt Sweeney telly Brightline NBCUniversal NORTH AMERICA
GroupM Ad Innovation Accelerator.

With television making the transition from a linear medium to a digital one, GroupM has formed a group designed to give advertisers a stronger voice in how TV advertising evolves.

The GroupM Ad Innovation Accelerator consists of a combination of traditional media companies, streamers and tech companies. 

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