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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

GroupM Expands Access to Fusion Retail Media Data to More Clients

GroupM
GroupM

Media buyer GroupM said that it is making its Nexus Fusion retail media platform available to all clients of its EssenceMediacom, Mindshare and Wavemaker agencies. 

Fusion, which provides intelligence to empower better planning and investment in the fast-growing retail media segment, was initially made available to a select group of GroupM clients.

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