If it feels like every grocery trip now comes with a polite script about signing up, you’re not imagining it. Cashiers ask, self-checkout screens prompt, and even receipts advertise “members-only” pricing like it’s a deadline. Behind the scenes, many workers deal with pressure to hit sign-up goals while still keeping lines moving and staying upbeat. For shoppers, this can create a weird mix of annoyance and FOMO, especially when “regular” prices look inflated next to member deals. Here’s what’s driving the push—and how to protect your budget without taking it out on the person scanning your groceries.
