A Grimsby seafood processor has launched new products and a packaging range ahead of the Chrstmas rush - with provenance at the fore.
Regal Fish, which operates from a factory in Grimsby and sales and administrative base in Barton, is - like many in the industry - gearing up for the festive demand. It has been delivering fresh fish nationwide for over 30 years, and the new branding will carry the Made Great in Grimsby logo.
The initiative was launched three years ago by the cluster to underline the importance and value added expertise honed in the town.
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Margaret Money, purchasing and supply manager, said: “We fillet and prepare fresh fish each morning in our Grimsby factory and deliver nationwide in our fleet of vehicles, direct to the homes of our 70,000 customers each day.
“Existing customers of ours will know that we are proud of our Grimsby heritage. You can see many of our Grimsby stories in our brochure or on our social media. We honestly believe that Grimsby is ‘great’ and we make it our business to ensure that the nation has easy access to many Grimsby processed fresh fish produce.”
Regal takes orders by phone or online in advance, buying to meet needs and ensuring stock isn’t held longer than necessary.
The 86-strong team supplies a full range of fresh species all prepared by expert filleters and packers at the purpose-built plant on Thorold Street. Much of the range includes butters and marinades, with strong third party relationships for further products.
Margaret said that where possible the fish is sourced locally and one favourite is the geographical indicator Traditionally Smoked Grimsby Haddock supplied by Ian Button of MTL.
Alongside the fresh fish, Regal also sells a range of handmade gourmet products, coated fillets, bakes and pies, including seafood wellingtons, a five-flavour range supplied by Grimsby’s Chapmans Seafoods. More than 40 of these products fall under the ‘Made Great in Grimsby’ range.
Initiative director, Simon Dwyer - secretariat of the Grimsby Fish Merchants’ Association, said: “The Made Great In Grimsby initiative allows members to take advantage of the trademarked logo use. We’re delighted with this collaboration with Regal and many other fish businesses in Grimsby that use our brand. It is important to us that more people eat more fish from Grimsby, more often.”
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