Newcastle super-bakery Greggs is entering enemy territory for a second time as it tries to win over locals in Saltash, Cornwall, after its first attempt to win over locals failed four years ago.
Saying that feelings run high about Greggs in Cornwall is an understatement. A local critic memorably described the company as the “devil’s spawn” when it dared to set up shop in the county's only city, Truro, at the end of last year. But the Gosforth based company is soldering on and has announced it wants to open even more new stores in the land of the Cornish pasty - in a move that will put it head to head with traditional Cornish bakers.
According to Greggs boss, Roisin Currie, the company is on track to open 150 new shops nationwide this year and it is particularly interested in new sites in Cornwall and other areas of the South West of England.
