Greggs customers are fuming because sausage rolls are becoming more expensive.
The popular item in both is meaty and vegan form is set to undergo a price increase of 5p while other items on the menu will be hiked up between 5 to 10 per cent.
Before if you had £1 in your pocket you could easily exchange it for the meat-filled (or vegan meat filled) pastry, but now you will need to scrabble around in your pocket to look for an extra 5p since £1.05 is the new price.
With this information fresh in their minds, people took to Twitter to express their dismay:
GREGGS NEED TO STOP SAUSAGE ROLLS WERE 80 BACK IN MY DAY NOW THEYRE £1.05 https://t.co/kku5rtJTQl
— ⭐️ (@k4shny) January 9, 2022
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Literally crying greggs sausage rolls went up 5p
— ZeeTrot (@zeetrot) January 5, 2022
greggs sausage rolls have gone up by 5p the theving bastards x
— Reya Sunn ☀️ (@ReyaSunnn) January 11, 2022
The biggest crime I've seen this year is greggs increasing the price of a sausage roll to £1.05
— Tom (@tomyorks) January 5, 2022
Since when was a sausage roll £1.05 Greggs???? pic.twitter.com/oSuxoDOw2B
— anna montez (@annamontezx) January 9, 2022
A spokesperson for the bakery chain told Bloomberg why this devastating incident is happening. They said: “Ingredients and labour costs have been rising and Greggs is not immune from that.
“The company does absorb some of the cost but has put up prices by about 5-10 pence across the range.”
Meanwhile, they explained that the decision was made after an end of year review and said Greggs last raised its prices in December 2020, by a similar amount, but stressed that it remained “good value”.
Not a great sign for how 2022 is going to play out.
