Consumers are being duped into paying a premium for fashion products that make grand claims about their environmental credentials but have no evidence to back them up, the Competition and Markets Authority (CMA) has said as it prepares to name and shame high street clothing companies.
Entire lines of clothing are being labelled “sustainable” and “eco-friendly”, without the company having proof that the whole process – from manufacture to delivery, packaging and sale – is good for the environment, according to the CMA.
