36.2 Latinos are eligible to vote this upcoming election, a number that makes them the most coveted demographic for both major political parties. Strategies for voter outreach have been all over the place, from Spanish-spoken ads to celebrity endorsements to even the use of the language of telenovelas.
The strategy seems to be paying off, as a recent BSP Research study revealed that almost 9 out of 10 Latino voters (87%) said they are certain to vote come November. Nevertheless, outreach is still ramping up and Voto Latino, the civic engagement organization focused on empowering Latino voters, recently revealed its latest strategy to reach the demographic, by announcing a partnership with popular Latino dating app "Chispa".
