MONTREAL—Grass Valley has announced the appointment of Alex Keighley as the new senior vice president of sales for North America. In this role, Alex will play a key part in driving growth and strengthening relationships with customers across the region, the company said.
Keighley has held leadership roles at Avid and Telestream, most recently serving as chief revenue officer of Backlight. He also led Grass Valley’s U.S. West Sales team for five years prior to these roles, and now returns to lead the North America team as the industry enters another phase of unprecedented change.
