Grand Theft Auto and Borderlands owner Take-Two has had "success" with using AI for "mundane tasks," but doesn't see it as a replacement for actual creativity: "We are not using this as an excuse to reduce headcount"

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Strauss Zelnick, the CEO of Take-Two Interactive, the corporation behind such franchises as WWE 2K, Borderlands and Grand Theft Auto, recently expanded on his position toward using AI in game development. According to him, the technology has proven useful in some capacities, but won’t be replacing any current processes for the time-being.

"As tool sets improve, we can become more efficient, we can become more effective," he says during a quarterly financial conference call. "And give our people freedom to be more creative. So AI, depending on how you define it, and properly deployed, of course, is positive for creativity."