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TechRadar
TechRadar
Demi Williams

Grand Theft Auto 6 marketing will officially kick off this summer ahead of its November launch, which Take-Two CEO is sure won't be delayed again — 'We don’t spend money on marketing until we’re pretty close to release'

Strauss Zelnick TakeTwo Rockstar TechRadar
Jason and Lucia lie in bed, as sunlight comes in through the window. Stylized in classic GTA cartoon style.
  • Take-Two CEO Strauss Zelnick seems confident that Grand Theft Auto 6 won't be delayed again
  • He says Take-Two doesn't spend money on marketing "until we’re pretty close to release"
  • He adds that the marketing for GTA 6 will be "a challenge"
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