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Euronews
Euronews
Aadel Haleem

Grammy-winning producer Swizz Beatz: Tech is changing the game but originality still rules

Swizz, your Web Summit panel just explored the collision of culture and technology. Your online live performance platform, Verzuz, is the perfect example of this. What excites you the most about how tech is changing the creative game right now?

Swizz Beatz: I think the thing that excites me the most is the way that people can reach people.When I first started you had to hand deliver something physically, even selling records was physical. Now someone can have an idea right here in Qatar and instantly people can know about it in New York. So I think the travel of technology is important because it gives a lot of people their voice.

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