Government signals tougher crackdown on junk food advertising to children

The Government will carry out a consultation on an updated nutrient profiling model (Alamy/PA) -

The Government has signalled a tougher crackdown on the advertising of junk food to children, just weeks after stricter new rules came into effect.

It has published an updated nutrient profiling model (NPM), which is used to calculate which products fall into the “less healthy” category and the associated restrictions on advertising them to children.