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Euronews
Euronews
Tokunbo Salako

Gotta buy 'em all: Pokémon celebrates its 30th anniversary and Japan's global soft power

Thirty years ago today Pokémon entered the world as an offering for the Nintendo Game Boy.

Within a very short space of time, that pocket-sized pursuit of creatures outgrew its electronic platform and become a global empire. From mobile games to much sought-after trading cards, its popularity has never plummeted.

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