Though journalism remains an unlicensed profession, and standards do vary across news outlets, some rules are very broadly accepted. The most common reference point is the code of ethics of the Society for Professional Journalists (SPJ), which compiles guidelines that aim to keep practitioners honest, minimize unintended harm, and build trust.
For example, journalists are supposed to write under their real names. They are supposed to verify information before reporting it, and they should take particular care when dealing with juveniles. For a news outlet to report unconfirmed criminal allegations against a minor under a fake name—again, for example—would be atypical at best, if not a blatant violation of journalistic ethics.
Last month, that is exactly what happened when The Dallas Express published an article about a son of state Representative Gene Wu, a Houston Democrat.