A battle of the brands is raging – or so the internet would have you believe. In the red corner, Gwyneth Paltrow of Goop fame. In the blue corner, Meghan Markle with her new lifestyle brand, As Ever.
The two women live in balmy Montecito, yet Instagram users are sensing froideur in the air. It started when fitness guru Tracy Anderson posted a video to Instagram about a new salad she has created with Goop. “Hi I’m Tracy Anderson, welcome to my actual kitchen,” she says, gesturing to her marble countertops.
