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The next month should be a critical one for technology giants Alphabet (GOOGL) and Apple (AAPL), as both companies are expected to unveil brand new hardware lineups. For Apple, the iPhone 15 will be revealed at its Sept. 12 “Wonderlust” event, while Google just confirmed Oct. 4 as the date for its Pixel 8 launch.
Year to date, Google’s parent company Alphabet is up an impressive 53%, and Apple shares are over 46% higher. Both are outperforming a gain of 34% for the broader Nasdaq Composite ($NASX) - but while GOOGL hit a new 52-week high in August, AAPL is recovering from last month's post-earnings sell-off.