It's a milestone that few companies ever reach. After a massive 30 per cent surge since its last earnings report in July, Alphabet (NASDAQ: GOOG, NASDAQ: GOOGL) recently smashed through the $3 trillion valuation mark for the first time, solidifying its place as the world's fourth-largest company with its market cap hitting $3.1 trillion. For a company of this immense scale, such a monstrous move is staggering.
The rally was fuelled by a wave of good news, including a favourable court ruling and resilient growth in its core business. But after such a historic run-up, investors are now asking the crucial question: is it too late to get in on the action?
