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Efosa Udinmwen

Google says adblockers caused YouTube views count to drop - this is what adblockers told us really happened

Google AdGuard
A landscape smartphone with the YouTube logo .
  • Ad revenue stayed stable even though reported YouTube views dropped heavily
  • Volunteer filter maintainers quickly fixed the rules that caused view problems
  • Google’s vague hint about adblockers leaves creators confused

Since mid-August 2025, numerous YouTubers have reported sharp declines in their video view counts, in some cases by as much as 50%.

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