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Fortune
Fortune
Paolo Confino

Google’s unlawful grip on search could shatter its market dominance

Google CEO Sundar Pichai (Credit: David Paul Morris—Bloomberg/Getty Images)

The court ruling that Google is a “monopolist” could have ripple effects across the entire tech industry. 

A recent analyst note from Wedbush Securities lays out some of the possible scenarios. Some are more likely than others, and not all are favorable for Google—though some could be. The options on the table include a ban on the billions’ worth in exclusivity agreements Google struck with other companies, a massive fine, or the long-shot possibility that Apple seizes the opportunity to parachute into the search engine business itself, potentially with a formidable player like OpenAI, according to Wedbush. 

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