
Google is urging employees in its DeepMind AI division to commit to at least 60 hours per week in the office, as the company faces mounting competition from rivals like OpenAI, Meta, Elon Musk's xAI, and the China-based DeepSeek. In a memo to AI workers, Google co-founder Sergey Brin emphasised the need to 'turbocharge' efforts to gain an edge in the generative AI race. His directive, which follows Meta's mass layoffs, has raised concerns about the future of workers in the tech industry.