Google Play has recently removed a staggering 38 Android applications from its mobile marketplace, after hidden advertisement software was spotted within them.
The team at McAfee's Mobile Research Team made the discovery, with at least 35 million users worldwide said to be affected by the software - which cryptically places stealthy advertisements within the mobile apps and allows owners to rake in advertising revenue.
The apps were all subsequently reported to Google, who took swift and prompt action by removing all affected products from its popular Play Store.