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Evening Standard
Evening Standard
Technology
Henry Saker-Clark

Google must ‘improve transparency and fairness’ of search results, says CMA

Google is facing further legal action in the UK on behalf of advertisers (Alamy/PA) -

The UK competition watchdog has called on Google to “improve transparency and fairness” in its ranking of search results.

The Competition and Markets Authority (CMA) has also made a currently voluntary data sharing tool a legal requirement for the firm.

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