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TechRadar
Matt Hanson

Google I/O laid down the AI gauntlet, and Apple needs to respond at WWDC

illustration of robot hand holding an apple-shaped lightbulb

Google’s big I/O 2023 developer conference has come to a close, and amongst the big hardware reveals, where we glimpsed and held the new Pixel 7a, Pixel Fold and Pixel Tablet (which I am surprisingly tempted by…), there was one big theme: Artificial Intelligence.

As my colleague Lance Ulanoff, who was at Google I/O in person, pointed out, Google went in hard with AI, and with Apple’s own developer conference, WWDC 2023, coming up on June 5, there’s a growing sense that the iPhone maker needs to present its own vision of AI – otherwise it might end up looking late to the party.

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