The UK's Competition and Markets Authority (CMA) designated Alphabet (NASDAQ:GOOGL) Google with strategic market status (SMS) in general search and advertising services after confirming that the company ticked off the legal criteria.
The CMA launched its investigation on Jan. 14, after the UK implemented its new digital markets competition regime on Jan. 1, which allows the authority to take targeted measures to improve competition, drive innovation, and boost investment across the economy.
