
The devil works hard, but the Barbie movie’s marketing team works harder. Now, search engine Google has got on board ahead of the live-action film’s hotly anticipated release on Friday 21 July.
This week, fans noticed that if they typed in the term “Barbie” into the search engine, they were treated to a visual feast of pink sparkles. The screen will also change into a pink hue and some of the text and icons on the search page will turn pink.