
Since early January, there's been scuttlebutt that Google is working on an AirTag rival that could potentially have Apple shaking in its boots. According to our sister site TechRadar, there's a good chance the search-engine giant may announce "Grogu," Google's internal name for it, at Google I/O 2023. That's next week!
Similar to Apple's AirTag, it's rumored to have several color options and a built-in speaker to help users locate missing items via chimes. It will also reportedly use two technologies: BLU (power-efficient variant of Bluetooth) and UWB (a connectivity option that helps users locate misplaced items more precisely). One limitation, however, is that only relatively recent Android devices (e.g., the Google Pixel 6 Pro, Pixel 7 Pro, and the Samsung Galaxy S21+ up) support UWB.