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The Guardian - US
The Guardian - US
Technology
Aimee Levitt

Google AI summaries are ruining the livelihoods of recipe writers: ‘It’s an extinction event’

A person making a recipe while looking at a tablet and taking a video on their phone
‘There are a lot of people that are scared to even talk about what’s going on because it is their livelihood,’ says Jim Delmage who runs the blog and YouTube channel Sip and Feast with his wife, Tara. Photograph: Oscar Wong/Getty Images

This past March, when Google began rolling out its AI Mode search capability, it began offering AI-generated recipes. The recipes were not all that intelligent. The AI had taken elements of similar recipes from multiple creators and Frankensteined them into something barely recognizable. In one memorable case, the Google AI failed to distinguish comments on a Reddit thread from legitimate recipe sites and advised users to cook with non-toxic glue.

Over the past few years, bloggers who have not secured their sites behind a paywall have seen their carefully developed and tested recipes show up, often without attribution and in a bastardized form, in ChatGPT replies. They have seen dumbed-down versions of their recipes in AI-assembled cookbooks available for digital downloads on Etsy or on AI-built websites that bear a superficial resemblance to an old-school human-written blog. Their photos and videos, meanwhile, are repurposed in Facebook posts and Pinterest pins that link back to this digital slop.

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