When Anil Kumar Prasanna looked at the travel ecosystem in 2023, he saw a strange imbalance. Flights and hotels had become almost fully digital, powered by global distribution systems and channel managers, while the most emotional part of a trip, the experiences people remember long after the boarding pass is discarded, remained stubbornly offline.
“Over 85 percent of the global experiences market remained offline and fragmented while flights and hotels achieved near total online penetration,” he recalls. Travelers still shuffled between multiple apps, local agents and last-minute recommendations, and experience providers struggled with visibility and digital tools. GoodPass was born in that gap, with a simple vision to make experiences as easy to book as a flight or a hotel.
