To kick off February, both LiveWire and parent company/sometime production partner Harley-Davidson announced their Q4 2024 and full year 2024 financial information for their respective investors. And while things were pretty grim according to Harley's portion of the presentation, there's a somewhat bright spot to be seen in LiveWire's numbers.
To be absolutely clear, LiveWire still lost money in 2024, a lot of money, as it has since it first spun off from Harley at the beginning of 2022. And to further clarify, both LiveWire and Harley executives have repeatedly stressed that they expect to continue to lose money for the next few years for a number of reasons.
So this isn't unexpected, and absolutely doesn't come as a surprise.
