Good Morning Britain fans were left appalled by how a guest on the show spoke about Meghan Markle.
Susanna Reid and Ed Balls were at the helm of the morning programme to discuss the latest topics of the day. They were joined by historian and writer Dr Tessa Dunlop and royal biographer Tom Bower to talk about Prince Harry's new book, Spare.
Dr Dunlop firmly believes the Duke of Sussex should be allowed keep his title, amid publishing a tell-all book about his family. She said stripping him of any titles would make "us" look ridiculous Stateside.
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Mr Bower, however, had a differing view. He said the Royal family would have every right to take titles from Harry if the book paints them in a bad light. He added: "'That's our family and if you don't like it...'"
Dr Dunlop then called him a hypocrite, stating he has made a fortune himself from writing biographies of other people. Backtracking, Mr Bower said: "Oh Harry can keep his 'Princey' title, it's Meghan I'm after". Ed Balls replied: "The book's by Harry, it's not even by Meghan".
Fans of the show were disgusted. Taking to Twitter, Alethea said: "Tom Bower is a disgrace and a hypocrite, his use of language is disgusting". Sarah B said: "It's Meghan I'm after... AFTER! He's admitted he is gunning for her"
Linz said: "So, his issue is with Meghan Markle and now what Harry has put in his book. Speaks volumes". @FlopsyPickle said: "GMB [are] giving airtime to a man who clearly has a frankly bizarre hatred for a woman he doesn't even know".
Good Morning Britain has been approached for comment.
GMB airs weekdays from 6.30am on ITV and the ITV Hub
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