Good Morning Britain host Susanna Reid was left red-faced after a guest swore live on air during Wednesday's programme.
Susanna and her co-host Ed Balls were back at the helm for this week's third instalment of the show. Amid a series of topical discussions, the pair were talking about former health secretary Matt Hancock's decision to enter the I'm a Celebrity camp this year.
They were joined by regular guests Kevin Maguire, from the Daily Mirror, and Andrew Pierce, of the Daily Mail.
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The discussion comes after Mr Hancock had the whip removed over his decision to take part in the reality show. Chief Whip Simon Hart said the situation was so serious he should have the right to sit as a Conservative suspended.
Mr Hart said: “Following a conversation with Matt Hancock, I have considered the situation and believe this is a matter serious enough to warrant suspension of the whip with immediate effect".
The West Suffolk MP was forced to quit as health secretary in June 2021 after breaking coronavirus lockdown rules by conducting an affair in his ministerial office with aide Gina Coladangelo.
As the news was brought up on Good Morning Britain, Mr Pierce said of Mr Hancock: "You're a complete whatsit-head... you're a d***head. I can say that, can't I?"
Susanna immediately jumped in with: "No. No, no you can't say that", before turning to the camera and adding: "Apologies". Viewers at home clearly noticed, with many taking to social media to comment.
Susan said: "It's like they're not actually aware that they're on TV". Naqsh said: "Wasn't expecting the word d***head while I was eating my weetabix", while Scott said: "Did he just call Hancock a d***head??"
Good Morning Britain airs weekdays from 6am on ITV and the ITV Hub
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