Good Morning Britain suffered an awkward technical blunder today as its guest was suddenly cut off and they were forced to end the show early.
Hosts Kate Garraway and Ben Shephard had been interviewing Status Quo star Francis Rossi as the rocker spoke about going back on tour.
Ben had asked Francis about what a 'young' him embarking on a career say if he could see himself now "drinking fruit smoothies and tonic water" on stage.
But after a few seconds of silence, there was no response, prompting Ben to awkwardly say: "I'm not sure he's going to say anything."
"I don't think he's speechless at the very question," Kate said. "I think we've got a technical problem and we lost Francis."
Ben asked: "Has Francis unfrozen? Or is he still in the ether somewhere?"
Groaning, Kate exclaimed: "I can't believe it! All morning we've been so excited to find out what he puts in his family's ice cream!"
Ben explained that Francis used to work in his family's ice cream parlour when he was young.
"He was working in the parlour and he put his hand into some of the ice cream and cut his finger," he continued. "And some of the blood went into the ice cream and they said, 'Oh, just mix it in and tell them it's strawberry.'"
Kate put a hand over her face as Ben said: "So he served it as strawberry ice cream!"
As they chattered a little more, Ben asked ITV producers: "Does it look like we're going to reestablish a link with Francis? Oh no, sadly we have lost Francis!"
They then turned to Lorraine Kelly as Ben asked: "Can we come early to you, Lorraine? I know it's unheard of."
Thankfully, Lorraine was ready on camera as she announced: "I'm here!"
*Good Morning Britain airs weekdays at 6am on ITV