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The Independent UK
The Independent UK
National
Dave Skretta

How golf brands are cashing in on Masters week style with Augusta-inspired drops

While Milan hosts high fashion's avant-garde displays, the golf world finds its own sartorial spectacle at the Masters. Players bound down verdant fairways in azalea-inspired polos, exotic bird prints, the yellows of jasmine, and the pinks of dogwoods.

Over recent years, golf apparel companies have begun treating the first full week of April as their moment to shine, unveiling lineups of Masters-inspired drops they hope will capture the attention of those focused on the season's first major.

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