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The Guardian - UK
The Guardian - UK
Alison Coleman

‘Going green is expensive’: and four more sustainable business myths, busted

Businessman with bicycle talking to businesswomen in office
Going green is not just for big companies – smaller businesses employ 60% of the UK workforce. Photograph: Caia Image/Getty Images/Collection Mix: Subjects RF

Although the vast majority of small and medium enterprise (SME) founders recognise the importance of sustainability, when it comes to implementing their own green strategy, many find reasons not to do so. Whether it’s the perceived cost, or feeling like their business is too small to make a real difference, taking steps towards net zero can feel overwhelming.

The truth is, taking your first steps towards sustainability is much easier than you probably think. Don’t believe us? Well, here are five common sustainable business myths, busted.

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