Gogglebox was back on our screens tonight (Friday, March 11) and this time the families took aim at a business pitch that nearly went south on Dragons' Den. Chocolate company Russell & Atwell appeared on their show with the hope of gaining £90,000 for 9% of the business.
At first, the Gogglebox families were impressed by the high-end chocolate, made which comes in a range of varieties including creamy milk chocolate, salted caramel and creamy hazelnut. But they were slightly put off when they found out the chocs cost £19 a box.
The high price tag, however, didn't put off the dragons, with all five putting forward offers to invest in the business. But the offer was a bit too steep for the budding entrepreneurs as each dragon wanted to invest half of the money (£45,000) for 15% each.
