Doug Wood has spent 25 years building Tommy Bahama into a brand recognized well beyond golf courses and beach resorts. He also says he can tell, almost on sight, where a customer is from.
“Typically, you can tell East Coast, West Coast really fast,” Wood told Fortune in a wide-ranging and rather hilarious conversation riddled with nuggets of fashion advice—and some of fashion’s hottest takes. Right now, he said, that means spotting a very specific look.
