Good Morning Britain host Susanna Reid was called out by Utilita Chief Executive after asking an ‘ignorant’ question on the breakfast programme on Wednesday morning.
The energy company founder Bill Bullen appeared on the ITV programme amid the deepening cost of living crisis to answer questions on behalf of dissatisfied customers.
Yet, appearing virtually on the programme, Bullen insisted his company ‘prioritise those customers’, before he turned to Utilita’s own financial picture.