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Kiplinger
Kiplinger
Business
Ben Sullivan, CFA®, CFP®

Global Uncertainty Has Investors Running Scared: This Is How Advisers Can Reassure Them

(Image credit: Getty Images)

Clients today feel more uncertain than ever — and for good reason. At the macro level, what's driving this uncertainty can be summarized by a simple concept: Expectation vs reality.

In other words, it's common for there to be a mismatch between what we think will happen and what actually happens.

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