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Evening Standard
Evening Standard
Business
Jonathan Prynn

Glastonbury’s favourite welly falls victim to a sales drought

Glasto Glastonbury Festival United States Authentic AlixPartners

Glastonbury wouldn’t be Glastonbury without the sight of an A-lister squelching through the festival mud in a pair of Hunter wellies.

But now the company behind a Glasto fashion accessory made almost obligatory by the likes of Kate Moss, Cara Delevingne and Alexa Chung has fallen victim to a drought-driven drying of demand in its biggest market, the United States.

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