A gummy vitamin brand set up by two graduates from the University of Glasgow has just reached £3.5m in revenue.
Founded in 2020 by friends Dr Peter McQuillan and Akil Memishi, with only £70,000 of combined personal savings and no outside investment, Novomins has quickly become one of the fastest-growing nutrition companies in the UK.
The idea came when they were moving house in their final year at uni. Coming across a cupboard in McQuillan's kitchen, crammed with vitamins tablets and capsules, Memishi noticed that 90% of the tubs were either out of date or unfinished.
